You know the drill: You hire a great training company, schedule a workshop and invite your team. Most people RSVP “Yes,” but then half or more simply don’t show up. Why?

There are any number of reasons that people fail to attend optional trainings, some of which you have no control over. You can, however, control how your invitations land by leveraging psychology. NextArrow’s six-point guide will help you get your team to sit up, sign up and show up to your company’s next workshop.

Get the guide to learn how to use:

• • Surprise and delight.
  • Social proof.
  • Reciprocity.
  • Authority.
  • Loss aversion and scarcity.
  • Commitment and consistency.